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[Note: This material is copyright by the Des Moines Register, and is reproduced here as a matter of "fair use" for non-commercial, educational purposes only. Any other use may require the prior approval of the Des Moines Register.]

Records obtained from the lottery by The Des Moines Register show the state agency has spent $348,232 since 2004 on advertising and promotions tied to Iowa's four NCAA Division I athletic departments - the U of I, Iowa State, Northern Iowa and Drake.

Debate has simmered recently because of a controversial advertising campaign in which the lottery will give away a Dodge Caliber SXT car customized with Hawkeye colors and logos at halftime of the Iowa-Illinois men's basketball game on March 3.

Officials will discuss the issue today at the regular meeting of the university's Presidential Committee on Athletics - an advisory group made up of faculty, students and alumni.

Gary Barta, U of I athletic director, told the Register on Wednesday that Hawkeye officials should not have approved the commercial for the giveaway in particular. And Elizabeth Altmaier, a psychology professor and U of I faculty athletic representative, said Hawkeye athletics should stop partnering with, and accepting money from, gambling interests.

"Gambling goes against the core values of intercollegiate athletics and our institution," Altmaier said. "I believe the decision to form these kinds of promotional partnerships and to continue them is wrong."

Mary Neubauer, vice president of external relations for the Iowa Lottery, said the Hawkeye car promotion is expected to be as popular as two promotions in which the lottery gave away motorcycles customized with Iowa State and U of I colors and logos. Those promotions generated 434,000 entries, she said.

Neubauer defended the car promotion, contending that the U of I has had a long relationship with the lottery and that most lottery proceeds are used to help finance K-12 and higher education in the state.

"The lottery promotions are great examples of the partnerships the lottery has had with local businesses," Neubauer said.

Altmaier pointed out that such advertising and sponsorships are not accepted at National Collegiate Athletic Association-sponsored events, such as the Division I Final Four basketball tournaments.

NCAA officials have described such lottery advertising and promotions in the past as "an undesirable activity to have linked in any way to intercollegiate athletics."

Barta said he supports the athletic department's relationship with the lottery in general, at least partially because of the insistence that Hawkeye athletics pay for itself.

"It's healthy to have a discussion about this," Barta said. "But the university has charged Hawkeye athletics to be self-sustaining - to generate all of its own revenue, whether it is ticket sales, television and radio, or corporate sponsorships. I am comfortable with the relationship."

Barta said if blame belonged to anyone related to perceptions of the recent commercial being over the top, it would be Hawkeye officials, not the lottery. "We have full right of review and refusal, and we let this one slip through last fall," he said. "And so going forward, we will be more diligent in what we approve."

Gambling opponents criticized the U of I last fall for accepting a contract with Riverside Casino & Golf Resort, one of Iowa's newest casinos that operates 12 miles south of Iowa City. Advertisements for the casino inside Kinnick Stadium called the facility the "Riverside Hotel & Golf Resort," replacing the word "casino" with "hotel."

Riverside also holds a $165,000, three-year lease of a Kinnick Stadium suite.

The Iowa Lottery paid Hawkeye Sports Properties, a division of Learfield Sports Inc., $14,400 for the current Dodge promotion, but has spent about $215,000 on promotions and advertising tied to Hawkeye athletic events over the past three years.

Television commercials for the promotion that ended Sunday appeared to be set inside Carver-Hawkeye Arena and used athletic department logos and the Iowa fight song. Contestants qualified by entering non-winning Diamond Mine scratch tickets online. Officials are now selecting 10 semifinalists, who will be at the drawing for the car.

Last July, Learfield agreed to a 10-year, $55 million contract for the right to sell advertising related to all U of I athletic events. The athletic department received $4.8 million for the current academic year, according to the contract.

Lottery officials provided the Register a list of 15 states - including Minnesota, Nebraska and Missouri - where lotteries spend money on sponsorships, promotions or advertising with athletic departments.

Altmaier said she believes the U of I's athletic policy should be the same as the NCAA's, because a recent NCAA survey showed "high levels of gambling and sports wagering among student-athletes on all divisional levels."

"Current NCAA standards would suggest that leasing suites to casinos and accompanying the leasing with promotional activities at events would be wrong," she said.

"Understanding the realities and challenges that commercial entities face in attempting to reach their objectives, the NCAA believes, at a minimum, that advertisements, advertisers and others who wish to be associated with NCAA events should not:

- Cause harm to student-athlete health, safety and welfare.

- Bring discredit to the purposes, values or principles of the NCAA.

- Negatively impact the best interests of intercollegiate athletics or higher education.

As part of the update, the standards specifically describe as impermissible companies:

"Organizations or companies primarily involved in gambling or gaming business activities (e.g., publications, Web sites, products, services). This includes horse/dog racing tracks, off-track betting and state-run lotteries."