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Morey & Associates
Strategic Direction for Cultural Attractions
 

ANNUAL AQUARIUM ATTENDANCE REPORT

2004

In 2004, compared to 2003, Total Paid Attendance decreased 2.4% while Average Total Capital Improvement Expenditures increased by 58.9%.
Note: As of August 2005 the full report, with numerous graphs and charts, was available online in pdf format at http://www.moreyandassociates.com/reportstrends/CAAR_AQ_2004.pdf. What is reproduced here is simply the first, summary, page. The report is copyright by Morey & Associates and this page is reproduced here for non-commercial, educational purposes only. Other uses require the use of Morey & Associates.


Morey & Associates provides audience, membership, educator surveys and focus groups for cultural attractions throughout the country. As a service to our clients and the cultural attraction industry, we conduct the Annual Aquarium Attendance Report. This report provides information on attendance, membership, capital expenditure, and admission price trends among aquariums throughout the U.S.

Highlights from this year’s report:

• Total Attendance increased 1.8% in 2004 compared to 2003.

• Total Paid Attendance decreased 2.4% in 2004 compared to 2003.

• Compared to 2003, Average Memberships increased by 2.5% in 2004.

• Average Total Capital Improvement Expenditures increased by 58.9% in 2004 compared to 2003.

• In both 2003 and 2004, 70% of participants submitted data for capital improvement expenditures.

• In 2004 the Average Adult Admission Price was $15.00.

• In 2004 the Average Child Admission Price was $8.30.