Return
to Nicholas Johnson's Media Reform Web Site
Defining the Right Demographic
Judy Muller
"Morning Edition," National Public Radio
September 6, 2005
[Note: This material is copyright by National Public Radio and Judy Muller and is reproduced here as a matter of "fair use" for non-commercial, educational purposes only. Any other use may require the prior approval of the copyright holders.]"Before disaster strikes again, and it will, we need to redefine the right demographic."
“The good news is, and it’s hard for some to see it now, but out of this chaos is going come a fantastic gulf coast, like it was before. Out of the rubble of Trent Lott’s house, he lost his entire house, is going to be a fantastic house, and," he added, "I’m looking forward to sitting on the porch.”What a relief!
All of those Americans who might have been agonizing over this issue, wondering "How about Trent Lott? Will he ever rebuild?" Well, they can rest easy now.
As for all those Americans who have been agonizing over the images of poor people, mostly poor black people, who never had their own homes to begin with, and who couldn’t even afford the bus fare to get their families out of town before disaster struck, well, the news isn’t quite so rosy. In fact, the one question people keep asking over and over is, "I can’t believe this is the United States of American – how can this be happening here?"
And the answer isn’t actually that complicated. It’s happening here because the nation’s poor are so often ignored by the government, by the media, by wealthier Americans -- until a disaster of major proportions washes those horrific images up on our collective doorsteps.
Conventional wisdom says natural disasters like hurricanes don’t discriminate. But society does discriminate. And so when natural disasters do hit, if you live in the poor part of town, the infrastructure will be shaky. The costs of transportation, good housing and medical care, prohibitive.
The result is what we’ve all been watching, images that have forced us to wonder what we would do faced with no food or water for our children. Would we steal from stores to survive? It’s not a question middle-class Americans usually ask themselves.
Like it or not, the “haves” are being confronted with plight of the “have-nots.”
In the past, middle-class Americans didn’t seem to care very much. Perhaps if they had, politicians would have paid more attention, the media would have sent a few more reporters to look into those dreadful conditions, and maybe, just maybe, something might have changed. Instead, we waited for catastrophe to shove us into empathy.
And now we are enraged to learn that the government had plenty of warning about those levees, but chose not to spend the big bucks that could have saved so many lives. Enraged to learn the people sat in misery surrounded by the dead and dying for days, before anyone in authority came to help them.
This newfound empathy might very well dissipate as things get back to normal, and that would be a shame – a national shame. Politicians would once again ignore the issue of poverty, the news media would once again ignore stories about poverty in the name of attracting the right demographic.
Before disaster strikes again, and it will, we need to redefine the right demographic, we need to broaden our view. Trent Lott’s porch just isn’t going to be big enough.