In re Application of WILLIAM L. FOX,
IRWIN C. FOX, DOROTHY KOTIN, BENSON APARTMENT CORP., AND FOX BROTHERS
MANAGEMENT CORP. (TRANSFERORS) AND TAFT BROADCASTING CO. (TRANSFEREE)
For Transfer of Control of WIBF
Broadcasting Co., Permittee of Station WIBF-TV, Philadelphia, Pa.
File No. BTC-5790
FEDERAL COMMUNICATIONS COMMISSION
17 F.C.C.2d 876 (1969)
RELEASE-NUMBER: FCC 69-495
May 7, 1969 Adopted
ACTION:
MEMORANDUM
OPINION AND ORDER
BY THE
COMMISSION: COMMISSIONER BARTLEY DISSENTING; COMMISSIONER ROBERT E. LEE
CONCURRING AND ISSUING A STATEMENT; COMMISSIONERS COX AND H. REX LEE ABSTAINING
FROM VOTING; COMMISSIONER JOHNSON DISSENTING AND
ISSUING A STATEMENT.
OPINION:
[*876]
1. We have before us the
above-referenced application for transfer of control of WIBF Broadcasting Co.,
permittee of station WIBF-TV,
n1 WIBF Broadcasting is also the
licensee of WIBF-FM,
2. A question to be determined at the threshold
is whether petitioners have standing to file a petition to deny under section
309(d) of the Communications Act, 47 U.S.C. 309(d). Petitioners claim they do, alleging that they "* * * are
prospective operators of CATV systems which currently operate or are proposed
in communities within the grade A contour of WIBF-TV." (Petition to deny,
p. 2.) Further in support of their claim to standing, petitioners note that
WIBF Broadcasting [*877] has filed petitions with the Commission to
limit petitioners' CATV activity in the Philadelphia area on the ground that
CATV operations will fragment WIBF-TV's audience and deprive it of the
opportunity to become an economically viable operation. Petitioners assert that WIBF Broadcasting's
unrelenting efforts to bar CATV operations in the Philadelphia area, coupled with
similar opposition by the licensees of two other Philadelphia stations (WPHL-TV
and KYW-TV), "* * * has been instrumental in barring implementation of
petitioners' CATV proposals." (Petition to deny, p. 3.) Then citing
Federal Communications Commission v. Sanders Bros. Radio Station, 309 U.S. 470,
petitioners conclude that "in view of economic and other considerations
raised by WIBF in its CATV pleadings relating to petitioners' CATV
activity," they have standing to file the instant petition. Both WIBF Broadcasting and Taft deny
petitioners' standing. While Taft
concedes that its position on CATV proposals in the
3. We hold that petitioners lack standing to
file their petition to deny. The
essence of petitioners' claim is that they are in competition with WIBF
Broadcasting and will be in competition with Taft if the transfer application
is approved. The point is made explicit
by petitioners' reply. But in
petitioners' own words, they "* * * are prospective operators of CATV systems
which currently operate or are proposed in communities" within WIBF-TV's
grade A contours. (Petition to deny, p.
2 (emphasis added).) The prospective nature of petitioners' competitive
position vis-a-vis the applicants is underscored by petitioners' own pleadings,
which disclose that TelePrompTer is the "permittee" of a CATV system,
while North Penn, General CATV, and Norristown Distribution Systems are each
the "franchisee" of CATV systems.
That petitioners are only potential competitors of WIBF and Taft is
further emphasized by the petition to deny, which indicates (p. 2) that petitioners
have pending before the Commission notices of commencement of local service or
requests for waivers relating to carriage of television signals on their CATV
systems. In our view, Sanders standing
assumes an actual state of competition, not the future prospect thereof. It is true, of course, that WIBF
Broadcasting has opposed CATV activity in the
n2 In a sense, petitioners' status
is akin to that of an applicant who seeks to participate in proceedings
involving a facility other than the one he has applied for. It is established that a mere applicant does
not have standing to participate in proceedings on another application on the
basis of a claim that he is in competition.
Mansfield Journal Co. v. Federal Communications Commission, 84
4. Petitioners first argue that since WIBF
Broadcasting has consistently opposed CATV proposals on the ground that WIBF-TV
needed protection from competition in order to survive, transferors should not
now be permitted to sell the WIBF-TV "* * * at an unconscionable
profit" to a major multiple owner.
The claim is made that WIBF's principals will convert a capital
investment of only $310,000-$1,400,000 in a little more than 3 years of
operation. However, on the basis of
affidavit of William L. Fox (attached to WIBF Broadcasting's opposition),
petitioners concede that any profit realized on the transfer will be in the
neighborhood of $500,000. But even
conceding this, petitioners continue to maintain that the sale should not be
permitted, mainly in view of the "top 50" and "duopoly"
problems discussed below.
5. The "out-of-pockets" doctrine has
no applicability here, even though technically control of a permittee is
involved. n3 WIBF-TV has been in commercial
operation since May 14, 1965. WIBF-TV
is an unaffiliated UHF station and is the only operating television station in
the
n3 An application for a license to
cover the outstanding permit is pending before the Commission (BLCT-1681).
6. Taft is presently the licensee of the following television
stations:
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ARB
ranking according to NET weekly circulation |
Call
letters |
Location |
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WKRC-TV |
Cincinnati, Ohio |
16 |
WGR-TV |
Buffalo, N.Y |
21 |
WDAF-TV |
Kansas City, Mo |
23 |
WTVN-TV |
Columbus, Ohio |
28 |
WBRC-TV |
Birmingham, Ala |
40 |
WNEP-TV |
Scranton, Pa n1 |
69 |
n1 Wilkes-Barre-Scranton market.
WIBF-TV is
located in the fourth-ranked market under ARB net weekly circulation
figures. In view of Taft's ownership of
five stations in the top 50 television markets, its proposal to acquire another
station in those markets is subject to the "compelling public interest
showing" specified in the Commission's report and order released February
9, 1968, terminating the proposed rulemaking in docket 16068 (12 R.R. 2d 1501).
Petitioners contend that Taft's compelling public interest showing is
inadequate. Petitioners make no
significant challenge to the specifics of Taft's lengthy "compelling
public interest showing," and this approach is confirmed by their reply,
in which petitioners note (Reply, p. 6) that they "* * * do challenge the
conclusions reached by Taft on the basis of its data." But what
petitioners ignore is that Taft has set forth substantial reasons why it should
be permitted to acquire WIBF-TV. Taft
points out that the competitive picture in
n4 As the Commission noted when it
terminated the rulemaking in docket 16068 and enunciated the new top-50 policy,
the growth of UHF could be fostered by encouraging the entry of persons with
the know-how and financial resources.
See Report and Order, 12 R.R. 2d 1501 at 1506.
n5 Petitioners quarrel with
transferors' efforts to sell WIBF-TV to an owner not associated with mass media
interests. But transferors have
demonstrated to our satisfaction that they unsuccessfully attempted to sell to
local groups who do not have mass media interests (Food Fair, Superior Tube
Co., Jerrold Corp., the Philadelphia Gas Works), to local groups with such
interests (the Evening Bulletin company), and to two nationally known entertainers
who are considered by Philadelphians as local personalities. All of these persons or groups (including
further several out-of-town broadcasting companies) lost interest in the
station after studying its financial history and assessing the prospects for
the station's success in the immediate future.
Only Taft submitted a firm bid and has evidenced a willingness to take
over the station.
7. Petitioners finally argue that overlap of
the grade B signal contours of Taft's
8. Petitioners have not refuted the ARB data on
which the waiver request is based, nor is there any challenge to the contention
that
n6 Petitioners' "promotional
map" purporting to show the extent to which another Philadelphia station,
WPHL-TV, is carried on CATV systems beyond its grade B contours "* * * but
within or near WNEP's" does not, of course, constitute a showing that
WIBF-TV's grade B contours have been bloated in the manner speculated on by
petitioners.
9. Admittedly, the grade B overlap is an
aggravating factor here, but in the circumstances, we think a waiver of section
73.636(a)(1) has been justified. That
waiver request must be judged against the background of the
n7 Competing multiple owners in
the
n8 Even petitioners concede the
latter point in their arguments (Reply, p. 4) that it would be preferable to
permit the Philadelphia Bulletin company -- owner of a daily newspaper and
Philadelphia FM station -- to acquire WIBF-TV.
Discussions with the Bulletin company were terminated after the
Commission gave notice of its proposed "one-to-a-customer" rules in
docket 18110.
10. We find that there are no substantial or
material questions which bar a grant of the application, and that a transfer of
control of WIBF Broadcasting Co. to Taft Broadcasting Co. would serve the
public interest, convenience, and necessity.
Accordingly, It is ordered, That section 73.636(a)(1) of the rules, Is
waived and that the application for transfer of control of WIBF Broadcasting
Co. from William L. Fox, Irwin C. Fox, Dorothy Kotin, Benson Apartment Corp.,
and Fox Brothers Management Corp. to Taft Broadcasting Co., Is granted.
11. It is further ordered, That the
"Petition to Deny or Dismiss or for Other Relief" filed by
TelePrompTer Corp., North Penn Cablevision, Inc., General CATV, Inc., and
Norristown Distribution Systems, Inc., Is dismissed.
FEDERAL
COMMUNICATIONS COMMISSION, BEN F. WAPLE, Secretary.
CONCURRING
STATEMENT OF COMMISSIONER ROBERT E. LEE
I concur
with the majority in granting the application for assignment of license of
WIBF,
It is
not a closely guarded secret that to operate a UHF TV station in such a market
as
[*883]
It is apparent that multiple owners have an edge in bidding for
syndicated programs in a given TV market.
The price for syndicated programs varies from market to market. Hence, even if the multiple owners had no
competitive advantage the cost of running a truly competitive television
station in such a market as
Moreover,
the network stations have independent means to effectively gather local
news. Combine this with the clout
provided by the network news and you find an independent nonmultiple-owned
station has a difficult uphill fight in such a situation.
These
matters are common knowledge in the industry as well as with those of us at the
Commission.
DISSENTING OPINION OF COMMISSIONER NICHOLAS JOHNSON
In its
haste to deprive the public of "the only operating television station in
the Philadelphia market not licensed to a multiple owner" (majority
opinion, p. 4), the majority today flagrantly violates both the Commission's
top-50-market ruling and its duopoly rules, denies four vitally interested CATV
firms the standing to protest the transfer on public-interest grounds, and
substantially increases the number of television homes (from 4,238,500 to
6,055,500) within the reach of this country's 12th largest corporate multiple
broadcast station owner. n1 In so doing, the majority actually finds,
not just that the transfer is consistent with the public interest, but that it
is actually compelled by the public interest.
To reach this startling conclusion, the majority is forced to create out
of whole cloth a new a priori doctrine of television market structure which can
only have catastrophic consequences for the future of independent television in
this country. This a priori [*884]
rule apparently postulates that independent UHF stations have such
difficulty surviving in markets where the other stations are owned or
controlled by multiple-station owners that the UHF allocations not so owned
must be turned over to multiple-station, mixed media, or conglomerate
corporations, for only these are seen to have the necessary know-how and financial
resources for large-market survival. I
find this hypothesis completely unsupported by logic or fact, and must
accordingly register my strong dissent.
n1 The number of television homes
within the reach of Taft Broadcasting Co.'s seven television stations was
calculated by adding the number of television homes in each county in which a
Taft station has any net weekly circulation.
Although a few of these homes may not now regularly watch Taft stations,
this figure seems more accurately to reflect the potential audience available
to Taft in the future -- taking into consideration improvements in transmission
equipment and in CATV carriage for outlying districts. The figures for the seven Taft stations are
as follows:
WKRC-TV |
Cincinnati, Ohio |
1,019,800 |
WGR-TV |
Buffalo, N.Y |
621,700 |
wdaf-tv/ |
Kansas City, Mo |
747,500 |
WTVN-TV |
Columbus, Ohio |
800,700 |
WBRC-TV |
Birmingham, Ala |
644,500 |
WNEP-TV |
Scranton-Wilkes-Barre, Pa |
404,300 |
Total |
|
4,238,500 |
WIBF-TV |
Philadelphia, Pa |
1,817,000 |
Grand total |
|
6,055,500 |
Figures are taken from
"Television Factbook, Station Volume" (1968).
The
majority's decision permits Taft Broadcasting Co. to purchase UHF television station
WIBF-TV in Philadelphia, Pa., the country's fourth-largest television market,
from locally owned WIBF Broadcasting Co. Taft Broadcasting Co., the transferee,
is now permitted to own and control seven television stations (all but one of
which are in the top 50 national markets, and five of which are in the top 30
markets), five AM stations, and five FM stations -- a total of 17 broadcast
properties. Its seven television
stations have net weekly circulation in counties containing more than 6,055,500
television homes -- approximately 11 percent of all the television homes in the
n2 ARB finds there were 56,374,100
television homes in the
The
Philadelphia station |
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Channel
and affiliation |
Owner
and other broadcast interests |
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KYW-TV |
Channel
3, |
Westinghouse (group W), owns and operates WBZ-AM-TV,
Boston; KYW-AMFM, Philadelphia; KPIX-TV, San Francisco; KDKA-AM-TV,
Pittsburgh; WINS-AM, New York; WOWO-AM, Fort Wayne; WIND-AM, Chicago; KFWB-AM, Los Angeles. |
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NBC. |
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WFIL-TV |
Channel
6, |
Triangle Publications, owns and Operates WFIL-AM-FM, Philadelphia; WNBF-AM-FM-TV, Binghampton;
WFBG-AM-FM-TV, Altoona; WLYH-TV, Leba-non; WNHC-AM-FM-TV, New Haven; KFRE-AM-FM-TV, Fresno; also owns Philadelphia Inquirer, Philadelphia Daily News, Seventeen magazine, TV Guide, and other publishing interests. |
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ABC. |
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WCAU-TV |
Channel
10, |
Columbia Broadcasting System (CBS), owns and operates
WCBS-AM-FM-TV, New York; WBBM-AM-FM-TV, Chicago; KNXT-AM-FM-TV, Los Angeles; WCAU-AM-FM, Philadelphia; KMOX- AM-FM-TV, St. Louis; KCBS-AM-FM, San Francisco; WEEI-AM-FM, Boston. |
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CBS. |
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WPHL-TV |
Channel
17, |
U.S. Communications Corp., owns or controls: KEMO-TV (CP),
San Francisco; WBMO-TV, Atlanta; WSCO-TV, News-port-Cincinnati; WECO-TV,
Pittsburgh; KDJO-TV, Houston. |
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NBC,
ABC. |
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WKBS-TV |
Channel
48, |
Kaiser Broadcasting Stations, operates: WKBD-TV, Detroit; KBSC-TV, Coro- na; KFOG-FM, San Francisco; KHBK- TV, San Francisco; has 90 percent of WKBG-TV and WJIB-FM, Boston; WCAS-AM, Cambridge; and WKBF-TV, Cleveland. |
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independent. |
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Seven Arts
Broadcasting Co., Inc., a subsidiary of Warner Brothers-Seven Arts, has an
outstanding construction permit for WGTI-TV, channel 23. Its starting date is unreported.
Yet this
picture of the
The
Commission today acts to increase the multiple-station owner control in the
Philadelphia market -- despite its many prior protestations that its multiple
ownership rules seek to "promote diversification of program and service
viewpoints as well as to prevent any undue concentration of economic power
contrary to the public interest * * *." Report and Order on Multiple
Ownership, 18 F.C.C. 288, 291-92 (1953); see Report and Order in docket 16068,
11 F.C.C. 2d 646 (1968). The majority has thus, in its own words, approved the
sale and transfer of control of "the only operating television station in
the Philadelphia market not licensed to a multiple owner" (majority
opinion, p. 4), from the locally owned WBIF Broadcasting Co. to the powerful
multiple-station owner, Taft Broadcasting Co., which already owns one
television station in Pennsylvania and two in nearby Ohio.
Taft
Broadcasting Co.'s other broadcasting interests outside
Station |
Affiliation |
Location |
Market
rank |
|
|
|
(ARB) |
WKRC-AM-FM-TV |
ABC |
Cincinnati, Ohio |
16 |
WTVN-AM-FM-TV |
ABC |
Columbus, Ohio |
28 |
WBRC-AM-FM-TV |
ABC, CBS |
Birmingham, Ala |
40 |
WGR-AM-FM-TV |
NBC |
Buffalo, N.Y |
21 |
WDAF-AM-FM-TV |
NBC |
Kansas City, Mo |
23 |
WNEP-TV (UHF) |
ABC |
Scranton-Wilkes-Barre, Pa |
69 |
WIBF-TV (UHF) |
Independent |
Philadelphia, Pa |
4 |
All of
Taft's stations, except for WNEP-TV, are in the top 50 national television markets,
and now five of the seven television stations are in the top 30. In addition to broadcast properties, Taft
owns all the stock of Hanna-Barbera Productions, Inc., which primarily produces
cartoons and other animated features for television; and Fouad-Said [*887]
Productions, Inc., a company which develops and rents mobile film
production units. Taft's current assets
exceed its liabilities by almost $9 million, and its after-tax income in 1968
was $8,055,030.
Ownership
of Taft Broadcasting Co. is apparently concentrated primarily in the hands of
Taft family members (or trustees for Taft family members) who hold
approximately 36 percent of Taft's outstanding common shares. Yet much of Taft's stock is publicly
held. For example, McGraw-Hill Publishing
owns approximately 3 percent of Taft's stock, and up to a few days ago the Bank
of America held approximately 6.6 percent.
n3
However, many other banks also hold Taft stock in the name of various nominees,
a number of which, to this date, have not been disclosed. It is therefore impossible to determine with
any degree of accuracy the true identity of those persons or interests who own
substantial portions of the assignee. n4
n3 Within the past few days this
has been reduced to 5 percent, the only beneficial holder of more than 1
percent having sold its interest. Under
our rules only those bank beneficiaries holding more than 1 percent of a
licensee's stock need reveal themselves.
n4 On April 21, 1969, I delivered
a statement before the House Banking and Currency Committee on H.R. 6778, a
bill to amend the Bank Holding Company Act of 1956. I there noted that to the best of my memory, I could not recall
one occasion during my 3 years at the Commission when it ever "questioned
a licensee's association with banks or other financial institutions * *
*." Part of the problem, as I saw it, was the difficulty the Commission
has had in obtaining enough information even to determine whether "our
multiple-ownership rules were being complied with in those situations in which
banks in one way or another hold the stock of broadcast licenses." To
illustrate this difficulty, I picked just one example from all the broadcast
licensees in the
It today
comes as no great surprise to learn, therefore, that since my testimony new
information concerning bank connections with this very company have been
disclosed. The appearance of this new
information merely underscores my concerns as I stated them before the House
Banking and Cirrency Committee: namely, that banks are involved in broadcasting
to a substantially but generally undisclosed extent; that no one has attempted
to determine whether this involvement is in the public interest; and that the
FCC does not even systematically seek to obtain the information necessary to
assess this banking involvement.
The
developments of the past week with regard to the only example I cited are
revealing. Who knows what an
investigation of other publicly held licensees might disclose?
In
response to a special inquiry from the Commission's staff, legal counsel for
Taft Broadcasting Co. submitted to the Commission on May 6, 1969, a letter
listing all the banks and other institutions holding 1 percent or more of
Taft's stock. According to that letter,
the following banks hold 1 percent or more of Taft's shares (1 percent is
34,373 shares): Bank of America (now approximately 5 percent); Continental Illinois
National Bank (2.1 percent); Bankers Trust Co., New York, N.Y. (1.4) percent);
Title Insurance and Trust Co., Los Angeles, Calif. (1.9 percent); Wells Fargo
Bank, San Francisco, Calif. (3 percent); First National Bank of Jersey City,
N.J. (2.3 percent); Cleveland Trust Co., Cleveland, Ohio (3 percent); Merrill,
Lynch, Plerce, Fenner & Smith, Inc. (1.75 percent). Legal counsel for Taft "made a check of
the current ownership of its shares held by banks and other institutions
holding 1 percent or more of its shares, to determine whether there might be
any ownership inconsistent with the Commission's multiple-ownership
rules." It concluded:
This
check has now been completed and we can advise the Commission that there are no
holdings of Taft stock which are inconsistent with the Commission's rules.
By
letter dated May 12, 1969, however, counsel for Taft informed the Commission
that the Cleveland Trust Co. had just discovered that it also holds in an
insurance trust 12 1/2 percent of Tribune Publishing Co., licensee of stations
KTNT-AM, KTNT-FM, and KTNT-TV in
Of
particular interest are the varied and diverse business occupations and
nonbroadcasting financial interests of Taft's many officers and directors. These interests may be summarized by stating
that Taft's officers and directors have directorship or other interests in the
following [*888] corporate institutions: six banks or other
financial institutions, three insurance companies, Pan American Airways, real
estate firms, Wald Manufacturing Co., Terminal Warehouse, Inc., The Dixie
Terminal Co., Bristol-Meyers Co., Cincinnati Gas & Electric Co., Fox Paper
Co., Pollack Steel Co., Standard & Poors Corp. (subsidiary of McGraw-Hill),
Sorg Paper, Standard Register Co., Emery Indistries, Le Blond Machine Tool Co.,
Sabin Robbins Paper Co., Hanna-Barbera, Hanna-Barbera Record Sales
(subsidiary), Fouad-Said Productions, Peterson, Howell & Heather, Inc.
(Montreal, Canada), Drackett Co., McGraw-Hill Publishing Co., numerous
nonpublic corporations owned by individual entertainment artists ( including
David Niven, Lana Turner, Rod Steiger, Mia Farrow, Cornel Wilde, etc.), and the
law firm of Koteen & Burt in Washington, D.C.
Lest it
be thought that these many financial and industrial interlocking corporate
directorships are completely divorced from the operations of Taft Broadcasting
Co., it should be noted that legal counsel for Taft is
Before
the transfer of WIBF-TV to Taft Broadcasting, the six Taft television stations
had net weekly circulation in counties with 4,238,500 television homes. The addition of WIBF-TV in
In
December 1964, the Commission released an interim proposal stating that
applications for acquisition of VHF stations in the top 50 national markets
would be designated for hearing if their grant would give an owner more than
one VHF station in the top 50 markets.
The majority stated:
We do
not believe that this degree of multiple-ownership concentration in the largest
population centers is desirable. While
we do not now propose a divestiture of existing interests, we have determined
that the trend toward concentration in the VHF service is sufficiently serious
to require the immediate adoption of an interim polity (3 P & F Radio Reg.
2d 909, 910-11 (1964)). [*889] Shortly thereafter, the Commission initiated
rulemaking to prevent acquisition of more than three television stations in the
top 50 markets, no more than two of which could be VHF's. In so doing, the majority said:
It is
axiomatic that American industry generally should be effectively competitive
and that undue concentration of power should be avoided. * * * Basic competitive principles are
particularly important in the licensing of broadcast stations: First, because
we are dealing with the most influential of all communications media; and
second, because we are required for technical reasons to limit and control
entry into the broadcast field (5 P & F Radio Reg. 2d 1609, 1611 (1965)).
In
February 1968, this rulemaking was terminated.
The Commission majority reaffirmed that the "twofold purpose of the
Commission's multiple-ownership rules is to promote maximum competition among
broadcasters and the greatest possible diversity of programming sources and
viewpoints" (12 P & F Radio Reg. 2d 1501 (1968)). It then decided to
deal with the problems of concentration of control in the top 50 markets on a
case-by-case basis to achieve greater flexibility but promised by
"continue carefully to scrutinize every acquisition must meet an extremely
high burden of proof before applications tending to increase concentration of
control in the top 50 markets would be granted:
[We] will expect a compelling public interest showing by
those seeking to acquire more than three stations (or more than two VHF
stations) in those markets. The
compelling showing should be directed to * * * demonstrating, with full
specifics, how the public interest would be served by a grant of the application
-- that is, the benefits in detail that are relied upon to overcome the
detriment with respect to the policy of diversifying the sources of mass media
communications to the public (12 P & F Radio Reg. 1501, 1507 (1968)).
(Emphasis supplied.)
And what
are these public interest showings which the majority today finds so
"compelling" -- especially in light of the majority's statement that
"[ideally,] the diversification policy would best be served by putting
WIBF-TV in the hands of a group with no mass media interests. * * *"? (Majority opinion, p. 7.) The majority's response is contained in
the following single sentence:
[The] competitive picture in
In
support of this simply unbelievable statement, the majority offers only the
comment that competition in the Philadelphia market comes from three entrenched
network-affiliated VHF stations and two UHF stations in the hands of multiple
owners, that WIBF-TV received only a 2-percent share of the metropolitan
Philadelphia television viewing audience in July 1968, and that WIBF-TV
sustained operating losses during the years 1965, 1966, and 1967. This is all. The majority does not even deal with the well known fact that new
television stations in almost any market, whether VHF or UHF, almost always
sustain rather substantial operating losses during the first few years of their
existence. These early losses are no
doubt compensated for by the comfortable profits or capital gains which soon
accrue to [*890] most of their owners. One has only to recall that most established
television stations earn an average 100 percent annual return on investment in
tangible property. The FCC's annual TV
broadcast financial data for 1967, for example, indicates that the six
Philadelphia commercial stations earned over $14 million in total broadcast
income (before taxes). Surely the
earnings potential in the country's fourth largest national market can sustain
an additional UHF station. The fact
that WIBF-TV sustained operating losses after only a few years of operation can
hardly support the proposition that an independent station not held by a
multiple owner cannot survive in the
The
majority states that WIBF-TV's shaky financial condition has made lending
institutions "unwilling to advance further funds to the station and in consequence,
WIBF Broadcasting has had to borrow extensively from Fox family
corporations" (majority opinion, p. 4).
We are not told how actively WIBF-TV attempted to obtain operating funds
from local financial institutions, nor are we told whether WIBF merely found it
financially convenient (and profitable) to use in-house financing, thereby
paying the interest from one corporate pocket to another. We are not told that Fox family corporations
are unable to sustain the operations of WIBF-TV until it becomes
profitable. And we are not told whether
the Fox family's management of WIBF-TV was simply so bad that no amount of
funding could have saved it. It may
well be that the majority today gives away Philadelphia's last operating
independent television station to a large multiple owner merely because the
station's present owners lack the judgment or experience to operate a
commercially viable television venture.
What has possibly resulted from managerial inexperience in one station
in one market should not be adopted as the sine qua non for approval of all
large market transfers.
Finally,
the majority suggests that only Taft Broadcasting Co. has the financing or
experience to purchase WIBF-TV, and that local
n5 Superior Tube Co. of
Pennsylvania, for example, has applied to the Commission to purchase WDCA-TV in
Despite
the majority's lamentations over WIBF Broadcasting Co.'s operating losses over
the past few years, it should be noted that WIBF is by no means selling to Taft
at a loss. It is calculated by the
parties that the station's purchase price will approximate $4,500,000 -- not a
miserly sum for a broadcast property to which reportedly "lending
institutions have been unwilling to advance further funds. * * *" (Majority opinion, p. 4.) Nor
have the transferors actually invested anything more than a pittance -- $310,000
-- in WIBF-TV in the form of capital investment. The Commission majority today allows the transferors to pull out
of their negligible investment with scarcely a nod to the public interest --
and at a profit as well. In light of
the fact that the majority is, at the same time, writing of
Unable
convincingly to demonstrate the compelling public interest showing required by
past Commission policies for approval of a license transfer, the majority
attempts to buttress its conclusion by recitals of the benefits which will
supposedly flow to the public from Taft Broadcasting Co.'s stewardship of
WIBF-TV. It finds that a few (highly
questionable) considerations comprise "substantial reasons" why Taft
is viewed as meeting the compelling burden of proof required of it. First, Taft proposes to spend approximately
$500,000 on new color equipment (majority opinion, p. 5). The majority neglects to note that WIBF-TV
already has color capacity, Television Factbook, Stations Volume 601-b (1968),
and fails to state why it feels that additional color equipment will improve
WIBF-TV's immediate financial picture.
Second, Taft proposes to increase annual programming expenditures by
$250,000. In actual fact, an
examination of Taft's transfer application reveals that news programming on
WIBF-TV will only be increased 0.2 percent, public affairs will only be
increased 0.7 percent, and all other nonentertainment programming will be
increased only 2.2 percent. In light of
Taft's present financial posture (current assets exceeding liabilities by
almost $9 million, and a 1968 after-tax income of over $8 million), it seems
difficult to accept the majority's contention that Taft's programming proposals
constitute a compelling public benefit.
Third, Taft proposes to present programs "related to the needs of
Negroes and the economically disadvantaged" as well as prime time
discussion programs on problems of local concern (majority opinion, p. 5). However, as Taft proposes [*892]
to hire just one person to supervise all programming other than news,
entertainment, and sports, one wonders how serious this commitment is. Taft's real expenditures -- an additional
$200,000 a year for new programming -- will be devoted, not to locally oriented
programming, but to syndicated entertainment programming. The majority apparently feels that the
public interest benefits that flow from network reruns are compelling.
Finally,
the majority accepts whole hog Taft's self-proclaimed expertise in its
statement: "Taft notes that it has the know-how and the financial
resources to underwrite losses of the station while it is being made
competitive." (Majority opinion, p. 5.) It is not clear why Taft has any
know-how above or beyond that of any other reasonably competent corporate
management. It may be true, for
example, that Taft bought a losing station, WKYT-TV, in
In
short, the majority's patently ineffective attempts to find a compelling public
interest in the transfer of WIBF-TV make a mockery of its professed commitment
to "promote diversification of program and service veiwpoints as well as
to prevent any undue concentration of economic power contrary to the public
interest. * * *" Report and Order
(12 P & F Radio Reg. 2d 1501 (1968).) The results, however, are far more
than tragi-comic.
Compounding
its error, the majority also finds it necessary to waive the Commission's
"duopoly" rules in order to grant the present application. These rules are contained in 47 C.F.R.
section 73.636(a)(1), which state:
No license for a television broadcast station shall be
granted to any party (including all parties under common control) if * * *
[such] party directly or indirectly owns, operates, or controls one or more
television broadcast stations and the grant of such license will result in
overlap of the grade B contours of the existing and proposed stations, computed
in accordance with § 73.684 * * *.
The
predicted grade B contour of WIBF-TV and the predicted grade B contour of Taft
Broadcasting Co.'s station in
The
policies underlying the Commission's "duopoly" rules were stated in
the 1964 report and order revising the multiple-ownership rules to incorporate
fixed overlap standards (2 P & F Radio Reg. 2d 1588 (1964)). The Commission
said:
The concept embodied in the rules is not complex: When two
stations in the same broadcast service are close enough together so that a
substantial number [*893] of people can receive both, it is highly
desirable to have the stations owned by different people. This objective flows logically from two
basic principles underlying the multiple-ownership rules. First, in a system of broadcasting based
upon free competition, it is more reasonable to assume that stations owned by
different people will compete with each other * * * than stations under the control
of a single person or group. Second,
the greater the diversity of ownership in a particular area, the less chance
there is that a single person or group can have "an inordinate effect, in
a political, editorial, or similar programming sense, on public opinion at the
regional level." In this respect, the rules are based upon a view of the
first amendment to the Constitution similar to that of the Supreme Court in the
Associated Press case -- i.e., a notion that the Amendment "rests on the
assumption that the widest possible dissemination of information from diverse
and antagonistic sources is essential to the welfare of the public."
In our
notice of rulemaking, we placed particular emphasis upon the latter policy
aspect underlying the "duopoly" rules * * *. (2 P & F Radio Reg. 2d at 1591-92.)
At the
same time, the Commission considered the problem of waivers of its
"duopoly" rules. In footnote
12, it stated: "A request for waiver of the rule showing, on its face,
that application of the rule would be inappropriate would be entitled to a
hearing" (2 P & F Radio Reg. 2d at 1594, n. 12). Today the majority
grants an application for waiver which is by no means warranted on its face,
and it does so without even ordering the previously required hearing. For this reason, the justifications advanced
by the majority for waiver of a clear application of its duopoly rules bear
close examination.
First,
the majority argues that
The
majority also contends that the Commission has pending in docket 16004 a
rulemaking proceeding which might eventually adopt different standards for the
calculation of grade B contours -- according to which there would be no grade B
overlap between WIBF-TV and WNEP-TV.
Quite apart from the accuracy of this statement, it ignores the fact that
there are approximately 30 CATV systems operating within the overlap area, most
of which no doubt carry both WIBF-TV and WNEP-TV. WIBF-TV can also reasonably be expected to expand its coverage
area in the foreseeable future. Even if
the standards for predicting grade B contours are changed, therefore, the [*894]
two stations will in significant measure serve the same audience. And it was precisely this narrowing of the
sources of information for a particular audience that the "duopoly"
rules were designed to prevent. The
majority also argues that the Commission in the past has "not considered
CATV carriage of a given station beyond its grade B contours as relevant in
determining compliance with the present 'duopoly' rule" (majority opinion,
p. 7). This is, of course, irrelevant
where parties violate the Commission's present "duopoly" rules
without reference to CATV extensions of coverage, and where CATV coverage is an
aggravating, not a determinative, factor.
The
majority's treatment of the standing of several CATV systems to protest the transfer
of WIBF-TV to Taft Broadcasting is equally unsatisfactory. The majority states that the CATV
petitioners lack standing because they are prospective or potential competitors
of Taft Broadcasting, not current or actual competitors. In the view of the majority, F.C.C. v.
Sanders Brothers Radio Station, 309 U.S. 470 (1940), "assumes an actual
state of competition, not the future prospect thereof" (majority opinion,
p. 3).
The
majority therefore ignores the fact that the CATV systems have no doubt
expended substantial sums of money to obtain construction permits and
franchises for the operation of CATV systems in areas affected by Taft
interests. Yet the majority apparently
holds them powerless even to appear before the Commission and present public
interest-oriented arguments to protect their investments. The purpose of standing requirements is to
prevent frivolous petitions and arguments by parties who have no real interest
in the outcome of a case or proceeding.
Here, the CATV system petitioners clearly have such an interest, and
judging by their briefs, their arguments are by no means frivolous. What can possibly be gained by excluding the
present CATV petitioners? The majority's holding will allow entrenched
broadcasters to increase their economic power by purchasing additional
stations, all to the potential detriment of their CATV competitors; yet it will
bar those CATV competitors who have already committed themselves financially
from raising objections. Certainly this
result is dictated nether by precedent nor common sense.
Regardless
of what the majority may say, its decision overlooks the Commission's
requirement that a compelling showing of public interest be made before we
waive our top 50 market policies or our present "duopoly" rules, and
the decision can only decrease competition in the
I
dissent.