In Re Direction to VIRGINIA NATIONAL
BANK AS TRUSTEE Concerning Voting of Stock of WTAR Radio-TV Corp.,
and Peninsula Radio Corp.
FEDERAL
COMMUNICATIONS COMMISSION
21 F.C.C.2d 675;
January
22, 1970
OPINION:
[*675]
On January 22, 1970, the Commission released a letter to WTAR Radio-TV
Corp., licensee of station WTAR AM-FM-TV, Norfolk, Va. (21 F.C.C. 2d 338), with
Commissioners Burch (Chairman), Robert E. Lee, Cox, and Wells voting in favor
thereof and Commissioners Bartley, Johnson, and H. Rex Lee dissenting, Commissioner Johnson has now issued the following
statement:
DISSENT:
DISSENTING
OPINION OF COMMISSIONER NICHOLAS JOHNSON
Banks and
Broadcasting
(Letter to WTAR
Radio-TV Corp., Norfolk, Va.)
In its letter to
the licensee of WTAR-TV-AM-FM, Norfolk, Va., the Commission in effect finds the
public interest served by interlocking relationships that link the Virginia
National Bank with 13 radio stations, nine television stations, several CATV
systems, and at least 17 newspapers. I
feel that the involvement of this bank in so many media properties raises
several problems which warrant investigation and consideration. A majority of my colleagues do not
agree. Accordingly, I dissent from the
Commission's action.
I. FACTUAL BACKGROUND
The Virginia
National Bank has over 80 offices in 42 Virginia cities and towns. In 1968 it had $700 million in total
deposits, produced $44 million in operating revenues, and had profits of $6.2
million. Its trust holdings rank third
in Virginia; in 1967 the $306 million in assets in the bank's trust department
constituted 12 percent of the trust assets in the State.
Virginia
National is engaged in a policy of aggressive acquisitions, having acquired an
average of three banks a year since 1963.
More acquisitions are planned.
But one of its most recent mergers in the Hampton area was blocked by
the Justice Department on the grounds that another acquisition in the Tidewater
market would give Virginia National an excessive concentration of banking power
in the area. In August 1969, this
acquisition was called off by the bank, but it went forward with the others
planned. Virginia National [*676] is
the owner of vast non-banking properties as well, and seems bent on increasing
its holdings in these fields. It is, in
short, an important and integral part of the business community of Virginia.
The Virginia
National Bank, through its trust department, holds a substantial amount of the
stock of two TV-AM-FM combinations with overlapping signals: WTAR-TV-AM-FM,
Norfolk, Va., and WVEC-TV-AM-FM, Hampton, Va. -- both powerful, VHF,
network-affiliated stations in the Tidewater area. Through the board of directors and ownership of the bank, these
broadcast licensees have additional interlocking relationships. And the Virginia National Bank, with its
associated bank, Mercantile Safe Deposit & Trust Co. of Baltimore, recently
financed the sale of WDBJ-TV, Roanoke, Va., through a loan of $6 million to the
purchaser. A cursory study of relations
to the bank through stock holdings of various bank and broadcast shareholders
reveals that the Virginia National Bank is at the center of an interrelated
group which controls, directly or indirectly, at least 13 radio stations, nine
television stations, and 17 newspapers.
WTAR-TV-AM-FM.
-- The licensee of WTAR-TV-AM-FM is WTAR Radio-TV Corp., a wholly owned
subsidiary of Landmark Communications, Inc.
Landmark Communications, in turn, has 66.67 percent of its voting stock
and 60 percent of its nonvoting stock owned by Landmark Securities, Inc. The Landmark complex includes several
newspapers, and broadcast and CATV facilities.
Among the minority shareholders of Landmark Communications, Inc., are:
Virginia National Bank, Trustee u/i/w Louis Isaac Jaffe, Jr. (1.25 percent of
the voting stock; 1.13 percent of the nonvoting stock); Virginia National Bank,
Trustee u/w/o Edward Keville Glennan, deceased (1.98 percent; 1.78 percent);
and Virginia National Bank, Trustee u/w/o William S. Glennan, deceased (4.37
percent; 3.93 percent). The bank is
also an owner of stock in Landmark Securities, Inc., the two-thirds stockholder
of the licensee's parent corporation.
These holdings are: Virginia National Bank and Frank Batten, Trustees
u/w/o Fay M. Slover, deceased (27.3 percent of the voting stock; 23.95 percent
of the nonvoting stock); Virginia National Bank, Trustee u/i/w Frank Batten
f/b/o Frank Batten, Jr. (0.41 percent of the nonvoting stock); Virginia
National Bank, Trustee u/i/w Frank Batten f/b/o Mary Elizabeth Batten (0.41
percent of the nonvoting stock); and Virginia National Bank, Trustee u/i/w
Frank Batten f/b/o Dorothy Neal Batten (0.41 percent of the nonvoting
stock). In total, the Virginia National
Bank has a trust interest in 7.6 percent of the voting stock and 6.84 percent
of the nonvoting stock of Landmark Communications, Inc., the immediate owner of
the licensee. Even more significant, it
holds 27.3 percent of the voting stock and 25.58 percent of the nonvoting stock
of Landmark Securities, Inc., the ultimate parent corporation of the
licensee. This gives the bank, in
effect, approximately a 25 percent interest in the licensee.
Frank Batten,
chairman of the boards of the licensee corporation, WTAR Radio-TV Corp., and
Landmark Communications, Inc., and [*677] president and director of Landmark
Securities, Inc., owns 33.6 percent of the voting stock and 31.9 percent of the
nonvoting stock of Landmark Securities, Inc.
He presently serves on the board of directors of the Virginia National
Bank.
Several other of
the Landmark Securities, Inc. directors and shareholders -- including P. S.
Huber, Jr., vice-president and director of Landmark Securities, Inc. and
president of Landmark Communications, Inc. -- own substantial stock in a
corporation called Media General. Media
General has broadcast and newspaper interests in Richmond, Va. (WRNL-AM-FM),
and Tampa, Fla. (WFLA-TV-AM-FM), and recently announced its intention to buy
two more newspapers in New Jersey.
Landmark
Securities, Inc. is also related to A. S. Abell Co., through the stock
ownership in Landmark by two of the Abell principals. A. S. Abell Co. is the parent corporation of two of the major
newspapers in Baltimore, the morning and evening Sun, and of the powerful CBS
affiliate in that city, WMAR-TV. (A. S.
Abell also owns WMAR-FM in Baltimore, and WBOC-TV-AM-FM in nearby Salisbury,
Md.)
In addition to
the Abell-Landmark interlocking stock interest, the Mercantile Safe Deposit
& Trust Co., associated with the Virginia National Bank in the recent
financing of WDBJ-TV, Roanoke, Va., holds 61.7 percent of A. S. Abell Co.
stock, with sole voting rights in 27 percent and partial voting rights in
another 23.4 percent. Not surprisingly,
Mercantile Safe Deposit & Trust has three interlocking directors with A. S.
Abell Co.
WVEC-TV-AM-FM.
-- Peninsula Radio Corp., licensee of stations WVEC (AM) and WVEC-FM, and
Peninsula Broadcasting Corp., licensee of station WVEC-TV (all licensed to
Hampton, Va., a community bordering on Norfolk), have identical directors and,
with the exception of their second vice-presidents, identical officers. Certain of the Peninsula Radio Corp.
stockholders own 100 percent of the stock of Peninsula Broadcasting Corp. Approximately 1.9 percent of the voting
stock of each of the Peninsula corporations is held in trust by the Virginia
National Bank under the estate of Kenneth McDonald.
In addition four
of the seven directors of the Peninsula corporations are also directors of the
Hampton branch of the Virginia National Bank.
H. Clyde Smith, a local director of the Virginia National Bank of
Hampton, is a director and shareholder of Peninsula. Thomas P. Chisman, president, director, and shareholder of the
Peninsula corporations, is a director of the Hampton branch. J. W. W. Chisman, secretary-treasurer,
director, and shareholder of Peninsula, is a director of the bank and owns 360
shares of the bank's stock. Lucien H.
von Schilling, a director and shareholder of Peninsula, is the senior
vice-president and director of the Hampton branch and holds 12,500 shares of
the bank beneficially.
Peninsula
Broadcasting owns several CATV systems in its own name and through Peninsula
Cable Corp. Its partner in the
Peninsula Cable Corp. is Unicom Inc., a wholly owned subsidiary of the Katy
Agency, Inc. The Katy Agency, Inc. is a
sales representative for several broadcasters, and its principals have large
holdings in broadcast [*678] corporations including WKY Television
System, Inc., licensee of five television stations.
WDBJ-TV. -- On October 29, 1969, the Commission
approved the sale of station WDBJ-TV, Roanoke, Va., from Times-World Corp. to
WDBJ Television, Inc., a wholly owned subsidiary of the South Bend (Ind.)
Tribune. FCC Public Notice 39710,
report No. 8586 (Oct. 26, 1969). The
South Bend Tribune has other holdings in both newspaper and broadcast
properties. The total purchase price
for the station was $8.2 million. The
Virginia National Bank, together with its associated bank, Mercantile Safe
Deposit & Trust Co., put up $6.3 million of the purchase money -- about 77
percent of the total purchase price.
Unlike the
signals of WTAR-TV and WVEC-TV, WDBJ-TV's signal does not technically overlap
with the others. But Roanoke is only
150 miles from the Norfolk-Hampton area, the signals are close, and it is
difficult to divide neatly the area in between into "markets." The
Norfolk-Hampton area is the Nation's 53d largest television market; Roanoke
ranks 62d. When we are dealing with
metropolitan areas of this size and proximity to each other it is most meaningful
to talk of regional markets.
II. THE DANGERS OF BANK INTERESTS in BROADCAST
LICENSEES
The FCC recently
instituted a rulemaking proceeding concerning the involvement of banks with
broadcast licensees. Multiple Ownership
of Standard, FM and Television broadcast Stations, 34 F.R. 19032 (Nov. 29,
1969). The proposed rules were mainly
directed toward the problem of bank ownership of a broadcaster's stock, but two
other problem areas were raised to be answered by an American Bankers
Association survey: (a) director interlocks between banks and broadcast
licensees, and (b) loans by banks to licensees. Hopefully, we will soon be able to consider these problems in a
formal proceeding, but I do not believe that, in the meantime, we should ignore
individual cases presenting these problems as they come before us. As I have just set out, the involvement of
the Virginia National Bank with several broadcast licensees presents all three
of these problem areas. We are
obligated to resolve transgressions against the public interest whenever they
are presented to us rather than waiting for the termination of a lengthy
rulemaking proceeding.
Stock ownership.
-- Sections 73.35, 73.240, and 73.636 of the Commission's rules (47 C.F.R.
(1969)) provide that no license for a broadcast station shall be granted -- or
renewed -- if the applicant directly or indirectly owns (at least 1 percent of
the stock), operates, or controls one or more stations of that same service and
the grant would result in any overlap of certain specified contours of the
existing and proposed stations. These
rules also provide that a license should not be granted if "any party or
any of its shareholders, officers, or directors * * * have a direct or indirect
interest in, or (are) stockholders, officers, or directors" of more than
seven AM, seven FM, or seven TV stations.
[*679]
The Commission's long-standing policy, promulgated under these rules,
has been to proscribe any degree of cross-interest, direct or indirect, in two
or more stations in the same broadcast service serving substantially the same
area. Similarly any degree of
ownership, or other interest, which is in excess of the 7-7-7 limitation has
been proscribed. Our action today,
while still articulating this policy, seems to me inconsistent with the
cross-interest and multiple ownership rules.
The increasing
influence of bank ownership of stock upon our economy, and the dangers from the
continuation of the present trend, have been described in great detail by
Congressman Wright Patman of Texas. A
staff report prepared for his Subcommittee on Domestic Finance of the House
Committee on Banking and Currency entitled, "Commercial Banks and Their
Trust Activities: Emerging influence on the American Economy" (90th Cong.,
2d sess., July 1968), is an excellent study of the current status of bank power
and control over American business. The
subcommittee surveyed approximately 3,125 commercial banks to determine the
size and type of holdings in bank trust departments. A detailed study was made of 49 commercial banks in 10 major
metropolitan areas to develop an in-depth picture of the involvement of certain
banking institutions with other corporations through stock ownership in trust
accounts and interlocking directorates.
A primary thesis
of the staff report is that the stockholdings of trust departments of banks are
increasing at a rapid pace and that such holdings have a significant effect on
the policies of the non-bank corporation: directly, because of voting power,
and indirectly, through interlocking directorates and creditor influence. The conclusions of the report emphasize the
great size of bank trust department holdings -- more than $250 billion in
1967. About two-thirds of this total is
invested in equity; the rest in bonds.
The concentration
of the holdings is also emphasized; 30 of the 49 banks studied in detail were
found to have a total of more than $125 billion in trust holdings, and one
(Morgan Guaranty Trust Co. of New York) had $16.8 billion -- more than all of
the California banks reporting combined.
The 10 largest banks held 36.8 percent of all bank trust assets. There is no reason to assume that these
findings regarding the hazards to the economy in general are inapplicable to
the broadcasting industry in particular.
In fact the staff report expressly stated: "An area which should be
of special concern because of its impact on public knowledge and opinion is the
news and information media business.
Several newspapers and magazine publishers have large blocks of stock
held by commercial banks covered in the subcommittee's survey. This includes 18 companies publishing 31
newspapers and 17 magazines, as well as operating 17 radio and TV
stations." (Staff report at 503.)
Presented with
this congressional evidence and interest in a growing problem, and the
existence of facts seemingly in violation of our rules, what is the
Commission's response? The majority
allows the bank to file a statement that it does not vote the Landmark Securities,
Inc., stock held under a joint trusteeship with Frank Batten and will not [*680]
vote the 7.6 percent of the Landmark Communications, Inc., stock held in
trust. Without regard to the policy of
our cross-interest rules, the Commission allows a declaration of nonvoting to
erase all past and future problems with this potentially dangerous
situation. The basis for the majority's
decision is a statement in a 1968 rulemaking opinion, Multiple Ownership of AM,
FM, and TV Stations, 13 F.C.C. 2d 357, 362-63 (1968). To formulate a simple
general rule, the Commission there said it would attribute ownership of stock
held in trust to the person having the power to vote the stock.
I object to
today's decision by the Commission on several grounds. First, the statement in our 1968 rulemaking
order was designed to provide a general rule to be followed. But there seems to be a recognition in that
opinion that in certain cases ownership would be determined in other ways. Due to the bank's massive holdings in
broadcast stock, and its involvement with another licensee as a creditor, I
feel that this case deserves special consideration. Second, I am not convinced as to the wisdom of the policy
enunciated in that rulemaking. I concurred
at that time to the document as a whole, but I am troubled by this and other
minor statements which I feel do not conform to either wise policy or business
reality. Third, a I discussed in
Colgreene Broadcasting Co., -- F.C.C. 2d --, F.C.C. 69-1409 (Jan. 7, 1970), I
feel that a rule based upon power to vote is artificial and useless unless it
takes into account changing corporate practice. In most modern corporations, a single shareholder (even a major
shareholder) may have less voice in management than an informed creditor or
customer.
A fourth
objection I have to the majority's decision is its assumption that a large
shareholder somehow has significantly less power if the right to vote is
stripped from his shares of stock. This
objection is particularly relevant to this case where the bank holds a large
amount of nonvoting stock in trust -- 6.84 percent of Landmark Communications,
Inc. and 25.58 percent of Landmark Securities, Inc. Certainly a shareholder of this magnitude is going to be listened
to by the management of the corporation regardless of his power to vote. The large shareholder possesses far more
subtle power over management than the annual choice of voting for the current
management or waging a long and costly proxy struggle. For example, the large shareholder has the
power to sell his block of stock. Were he to do so it might well seriously
depress the value of the remaining stock -- with all the ramifications for
management stock options. Or it might
permit entry into the corporation by a less cooperative shareholder. In short, a major shareholder usually has
substantially more power than his formal power of the ballot. The Patman staff report recognized this
modern corporate reality when it said: "The subcommittee * * * determined
that in general a stockholding of 5 percent or more of any class of stock in a
single corporation was a significant factor in judging the extent to which a
bank might have substantial influence or control over a corporation."
(Staff report, conclusions at 2, italics supplied.) Certainly an owner of a
broadcast licensee's stock should not be allowed to escape the carefully
constructed rigors of our rules by the simple expedient of setting up a
nonvoting class of stock, or promising when caught not to vote the voting stock
he has.
[*681]
A final objection that I have to the majority's action is its treatment
of the licensees' past violation of our rules.
Not only is a simple escape route provided for the future, but a blatant
past violation is excused. From June
1968 until September 1969, the Virginia National Bank owned -- and voted -- the
stock of two broadcast licensees with overlapping signals. Yet we take no punitive action against the
licensees charged with the duty of informing us about the ownership of their
stock. The majority of the Commission
seems to say that a violation of our rules is permissible for as long as it can
be kept from the FCC. What is more, the
Commission has today set for a comparative hearing the applications of WTAR-TV
and a new applicant. WTAR Radio-TV
Corporation, F.C.C.2d , F.C.C. 70-97 (Jan. 21, 1970). Even if it can be determined that a 15-month
violation of our rules does not compel some punitive action -- such as a
monetary forfeiture -- it would seem to me that we should specify WTAR's
operation in violation of our rules as an issue for the hearing examiner to
consider in his appraisal of its broadcast record.
Director
interlocks. -- As common, and as potentially troublesome, as interlocking stock
ownership, is the problem of interlocking directorates. The same sections of our rules that prohibit
excessive concentrations of broadcast stock ownership prohibit interlocking
directorates. In its dicta the
Commission has consistently spoken of prohibiting any degree of cross-interest,
and this statement of principle has usually been followed in Commission
opinions. In Shenandoah Life Insurance
Co., 19 P. & F. R.R. 1 (1959), the Commission forbade the Shenandoah Life
Insurance Co., licensee of a TV-AM-FM combination in Roanoke, Va., from adding
Mr. Stuart T. Saunders to its board of directors. Mr. Sanunders at the time was also a director of the First
National Exchange Bank of Roanoke, which bank in its trust department held a
majority of the stock of the Times-World Corp., at that time the licensee of
Roanoke stations WDBJ-TV-AM-FM. This precedent
was weakened somewhat by King Broadcasting Co., 20 P. & F. R.R. 1069
(1960-61). In that case, the president
and majority stockholder of KING-TV-AM-FM, Seattle, Wash., was a director of a
bank which was trustee of a minority stock interest in the licensee of
KIRO-TV-AM-FM, also in Seattle. The
licenses were renewed upon the condition that the bank dispose of its stock
interest in the licensee of the KIRO stations, but on reconsideration the
condition was deleted. Since there was
no opinion written at the time of reconsideration, it is not possible to know
the grounds for the Commission action.
Because of the compelling policy reasons against the allowance of
interlocking directorates, and because of the lack of any reasoning to the
contrary, I think the Shenandoah decision still stands as the relevant
precedent.
The House
subcommittee staff report deals in depth with the problems created by
interlocking directorates between banks and other companies. In examining the director interlocks between
the major American industrial companies and the 49 banks studied in detail, the
study compared the stock holdings in the bank's trust departments with the
"Fortune Directory" of the 500 largest industrial companies. These 500 companies accounted for just under
60 percent of all industrial company sales in the United States during 1966, as
well as 70.5 percent [*682] of all industrial company profits during
that year. The study showed 176
separate instances involving 147 different companies in which these 49 banks
held 5 percent or more of the stock of these non-banking companies. And the director interlocks between the 49
banks and these giant companies were even greater. In 1967 the banks held a total of 768 interlocking directorates
with 286 of the 500 largest industrial corporations. Perhaps an even more meaningful figure to show the domination by
banks of some companies is that the bank directorates average almost three on
each corporate board in which bank representation is found. Comparable interlocking stock and director
relationships can be found between this small group of banks and the 50 largest
merchandising, transportation, utility, and life insurance companies. When considering interlocking relationships
between the 49 banks and all corporations -- not just the 500 largest -- the
results of the survey are staggering.
When studied in 1967 these 49 banks in 10 cities reported a total of
8,019 director interlocks with 6,591 companies, an average of 164 director
interlocks with an average of 135 companies per bank. These banks also reported the names of 5,270 companies in which
they held 5 percent or more of the outstanding shares of one or more classes of
stock -- an average of 108 companies per bank.
In the case
before us, the director interlocks are slightly different than those surveyed
by the staff report. Mr. Frank Batten,
the chief officer and major stockholder of the Landmark companies, is a
director of the Virginia National Bank. Four of the principals of the licensee
of WVEC-TV-AM-FM are also directors of the bank -- although they are associated
with its Hampton branch. The Commission
majority's letter dealing with this matter does not specifically address this
problem of the principals of two separate licensees serving as directors in a
common third corporation. They
recognize that a problem exists so long as the bank votes the Landmark stock
while it also votes the Peninsula stock or while a majority of the Peninsula
corporations' directors are also directors of the bank. Since our rules proscribe the existence of
overlapping directorates, as well as stockholdings, I fail to see how the
majority can forbid the bank from voting the Landmark stock without also
forbidding Mr. Batten from serving as a director of the bank.
Apparently the
majority bases its decision upon the fact that the association of broadcast
principals in a relationship not directly involving their stations is
permissible. But in considering the
application for sale of station WSJM, St. Josephs, Mich., the Commission
disallowed a situation where the principals of competing broadcast stations in
one city were to become joint owners of a station in another city. FCC Public Notice 67081, report No. 3293
(Dec. 10, 1958). Of course in that
situation the joint venture involved a broadcast enterprise, rather than
another broadcast station. But I do not
feel that such a distinction should be controlling. It is difficult to separate broadcast-related ventures from
non-broadcast enterprises. For example,
I am not sure whether the majority of the Commission would prohibit competing
broadcasters from going together in a cable-TV enterprise, a microwave
operation, a joint advertising agency, or other peripherally related businesses. Certainly, a ready source of financing [*683]
through control of a bank may be no less beneficial to conspiring
competitors than a joint advertising operation or a joint buying
enterprise. The Supreme Court has
recognized the potential for price fixing, market division, or other
anticompetitive practices if competitors are allowed to get together in a joint
venture -- even if unrelated to their basic businesses. U.S. v. Penn-Olin Chemical Co., 378 U.S. 158
(1964). Certainly if the Supreme Court recognizes a danger in joint ventures to
the economy as a whole, we should be no less wary of the danger to the industry
we are directed to oversee.
Loans by banks
to corporations. -- In a previous opinion, Colgreene Broadcasting Co., FCC 2d
, F.C.C. 69-1409 (Jan. 7, 1970), I discussed my concern with the problem
of control being exerted over broadcast licensees by large financial
lenders. As mentioned there, I feel
that this Commission is naive to corporate practice if it assumes that only
voting shareholders have control over a company. Quite often a large lender, whose business is the protection of
its loan, will be much more aware of corporate problems and more likely to use
its power to save its investment than the voting shareholders. In fact, I imagine that more often than not
the major trust indentures -- the formal documents evidencing large loans --
give creditors greater potential control over the operations of a company than
all but the largest stockholders. In
1953, when we established new rules dealing with minority ownership, we warned
against generalizing about control over a corporation:
While the holder
of a small interest in many instances may have slight influence on the
operation of the station in question, it is also true such a person can exert a
considerable influence * * *. Several
factors should be noted here: (1) there may not be a correlation between the
size of the minority holding and the extent of the influence wielded; * * * and
(3) in the case of the holder who has interested himself in numerous stations,
there is a good probability that because he is so actively engaged in the
broadcast field, his influence will tend to be a positive or substantial
one. ( Multiple Ownership of AM, FM,
and TV Stations, 18 F.C.C. 288, 293 (1953).)
The same
admonishments which were true about minority stock interests are equally true
about nonvoting stock interests or creditor interests. Whether it is done through a rulemaking
proceeding, or by adjudication, it is time for this Commission to update its
concept of corporate control.
I do not know
the terms of the loan from the Virginia National Bank to the purchaser of
WDBJ-TV. The bank may have retained no
control over the management of the broadcast licensee. Or it could be an integral part of all major
management decisions. I suspect that
its influence falls somewhere in between.
But until I know more about the involvement of financial institutions as
lenders in the affairs of broadcast corporations, I cannot vote to allow this
situation to continue.
CONCLUSION
The impact of
bank involvement with broadcasters upon the quality of performance of the mass
media is among the most crucial issues for this Commission to consider. There is no greater prerequisite for a free
society, one that depends on the informed participation of its [*684] citizens,
than that its sources of information be truly independent, and free from all
restraints which might distort the flow of that information. Ownership of the mass media in America, and
the implications of that ownership, are receiving increasing attention
throughout our society by private citizens and public officials, most of whom
are concerned that no unnecessary risks be taken with the indispensable
critical and informative journalistic functions of the mass media.
The press --
including radio and television -- has traditionally been the public
watchdogs. Theirs has been the great
role of warning the public of corruption and misfeasance -- both in government
and private industry. When the press
becomes increasingly owned by those very interests it has always carefully
scrutinized, we must begin to inquire into the consequences. We are all, to some extent, the creatures of
the institutional pressures that play upon us. Bankers are no exception. They, too, have certain interests,
predilections, instincts, desires, prejudices, and cautions. The question to be answered by this
Commission is whether banking and broadcasting mix. It is no more a criticism of either banking or broadcasting to
conclude that they do not go well together than it is a criticism of either
drinking or driving to conclude that they do not go well together. We, as citizens, must ask: Is there a risk
that the freedom of inquiry, the dedication to truth, the burning drive to serve
the public interest (traits associated with the media in a free country), may
be chilled by the knowledge that the truth -- which often hurts -- will hurt
those immediately and financially involved in the very investigation and
dissemination of that truth? If so, it can be a risk for which we all may pay a
very high price indeed.
One of our
concerns on this Commission must be with the possible domination of the mass
media by self-serving economic interests.
This domination can take the form of economic plundering of broadcast
properties, the maintenance of the broadcast station as a public relations arm
of the corporate owner, or the occasional distortion of the news to conform to
the larger corporate interests of the owner.
It is not difficult to suggest the kinds of abuses that can occur
through bank involvement with broadcast licensees. The ownership link between the bank and a broadcast outlet may
produce a dangerous concentration of power.
The ownership of the sole local broadcaster by the local bank might
result in a domination of the local community with tragic economic and
political results. It is possible that
bank ownership might produce an increase in the distortion of media content. The number of local subjects which concern a
bank's economic well-being might lead it to influence the news coverage and
editorial stand of its broadcaster.
Bank involvement with broadcasters may produce an unfair competitive
advantage for either the bank or the broadcaster over its competitors. For example, it is possible that a local
broadcaster, competing with a bank/owned broadcaster, might find it harder to
get the capital needed to make it viable.
There are several other problems with bank ownership of broadcast
stations which are merely part of the largest problem of broadcaster ownership
by conglomerates. And the problem of
bank control over the [*685] economy may even be interrelated with the
conglomerate movement. Congressman
Emanuel Celler, in his subcommittee on antitrust investigation of conglomerates,
has tentatively concluded that the banks aid, to a major degree, in the
conglomerates' acquisitions.
"Business Week," January 17, 1970, at 35. I am hopeful that we will know more about
these problems as our inquiry into conglomerate ownership continues. See Inquiry Into the Ownership of Broadcast
Stations by Persons or Entities With Other Business Interests, 34 F.R. 2151
(Feb. 13, 1969).
The conclusions
of the House staff report on bank trust department activities give me some
reasons to assume that bank ownership of broadcast facilities may even be
potentially more dangerous than ownership of broadcasters by non-banking
conglomerates. The staff report
concluded:
What this all adds up to is that the
major banking institutions in this country are emerging as the single most
important force in the economy, both through the huge overall financial
resources at their command and through the concentration of these resources and
other interrelationships with a large part of the non-banking business community
in the country.
* * *
When the power
of these financial institutions, in the combination which appears to be
evolving, is examined in connection with their power -- both existing and
potential -- over a large part of the non-financial sectors of our economy, the
picture is complete. The kind of
snowballing economic power described in this study, with its literally
thousands of interlocking relationships, is a situation which can only be
ignored at great peril. (Staff report
conclusions at 5.)
Despite this
significant attempt to analyze the power and influence of bank trust
departments in the United States, we still do not know all the ramifications of
banks' power over the non-banking sectors of the economy. We know even less about the ramifications of
their influence in the broadcasting industry.
We do know that banks have their tentacles deep into the economic
community through interlocking stock holdings and directorates, and loans with
strict conditions. We suspect that some
of these relationships with non-banking concerns are used to benefit the bank
at the expense of the other business.
Until this Commission learns more about influence and control of banks
over the broadcasting industry, I feel compelled to dissent from any action
which allows a bank to increase its influence over a licensee. In particular I dissent to the Commission's
allowing the Virginia National Bank to maintain its close relationship with at
least three separate licensees. I urge
the majority to get on with the conglomerate inquiry, and to determine in the
process just how pervasive the power of commercial banks and their trust
departments may be in the field of broadcasting.