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In Re Disposition of APRIL 1, 1973, BROADCAST RENEWAL APPLICATIONS FOR ALABAMA AND GEORGIA

 

FEDERAL COMMUNICATIONS COMMISSION

 

41 F.C.C.2d 235

 

June, 1973

 


JUDGES:

DISSENTING OPINION OF COMMISSIONER NICHOLAS JOHNSON ON GEORGIA-ALABAMA RENEWALS

CONCURRING OPINION OF COMMISSIONER BENJAMIN L. HOOKS ON ALABAMA-GEORGIA BROADCAST RENEWALS


OPINION:

 [*235]  On March 29, 1973, the Commission noted actions to be taken by the staff under delegated authority in connection with disposition of April 1, 1973 broadcast renewal applications for Georgia and Alabama.


CONCURBY: HOOKS

 

CONCUR:

CONCURRING STATEMENT OF COMMISSIONER BENJAMIN L. HOOKS

It is with great trepidation that I concur in the action taken by the Commission in this matter.  This action may be supportable by the majority when viewed from the standpoint of efficiency and reduction of the Commission's backlog, however, my principal reason for concurring is the imminent establishment of the Commission's external equal employment opportunity office.  Although, in light of what I feel to be very questionable equal employment opportunity reports submitted by most Alabama and Georgia renewal applicants, there are still very serious questions which have not been answered to my satisfaction.  Those reports reflect a continuation of the foot dragging practices of the communications industry.  It is difficult, if not impossible, for me to understand how the broadcasters here involved can allege that they have and will continue to operate in the public interest when the only people they hire, promote, train and otherwise utilize are, for the most part, of a single ethnic persuasion.  Which fact, especially when viewed alongside the minority and female population breakdown of their service areas, shows a pattern of benign neglect to a substantial portion of the population they serve.

This neglect is wasteful of the human resources within their communities and negates assertions by the broadcasters that they operate in the public interest.  The unresolved question is, therefore: how can broadcasters operate in the public interest when they have chosen to black-out of their narrow world, a very substantial portion of the population?  The bulk of the Alabama and Georgia renewal applicants have endeavored to make a very visible segment of the population invisible.  Operation in the public interest means much more than efficient utilization of the spectrum and furnishing an aural and/or visual service to the public; it also means effective utilization of human  [*238]  resources as well.  This wasteful non-use of human resources makes my concurrence even more reluctant because I firmly believe that the record shows less than an adequate movement in that direction on the part of the stations herein involved.

My concurrence in this matter, though fraught with misgivings and as stated previously, was tendered because of the imminent establishment by the Commission of an External Equal Employment Opportunity Office which will be charged with assuring the Commission and the public that broadcasters are doing everything within their power not only to present programming attuned to the needs of their service area, but also to utilize to -- the fullest extent possible -- the human resources within their communities.  That EEO Office will be in a position to review, on more regular basis than is now done, the employment practices of the broadcast industry and will recommend, whenever certain patterns are extant, remedial action against those stations including calling for early renewal of licenses.  The establishment of that Office should put licensees on notice that the old, "I can't find one" foot dragging technique of yesteryears is as extinct as the Brontosaurus of the Jurassic Period.

Programming, while not specifically at issue here because it has always been (and rightly so) principally within the purview of the licensees is nonetheless an integral part of this proceeding.  It is a mystery to me that licensees can aver that they have operated in the public interest when few or none of the programs presented addressed themselves to the issues which are important to the people who reside within their service areas.  Performance versus promise is a strong indicator of whether a licensee is qualified to continue in its role as trustee of the public airways.  Thus, more responsiveness by broadcasters is expected by the Commission.

Furthermore, I have been advised that untimely and/or informal petitions to deny or defer were filed against a great number of Georgia renewal applicants.  I trust those petitions caused the stations involved to take a closer look at their activities to the same degree as they caused me in reaching my decision to reluctantly concur in this matter.


DISSENTBY: JOHNSON

 

DISSENT:

DISSENTING OPINION OF COMMISSIONER NICHOLAS JOHNSON

The FCC decided in August 1972 (see Pennsylvania and Delaware Renewals,     F.C.C. 2d    ) to take affirmative -- if modest -- steps to enforce its rules designed to discourage discriminatory employment practices.  The Commission decided to take action against stations employing more than ten people and showing any of the following employment patterns:

1.  No female employees, or a decline in the number of female employees from 1971 to 1972.

2.  No black employees, or a decline in the number of black employees from 1971 to 1972, in areas with a minority population of 5% or more.

 

If this statistical minimum to which the Commission proposed to adhere was mild, the method of enforcement was equally gentle: when a station did not comply with these standards, the Broadcast Bureau would send it a letter simply asking a station to explain its employment practices.  Certainly nobody would argue that this was a cruel or unusual punishment.

Today the majority takes action which undermines and substantially discounts even its own disgracefully weak rules.  Faced with a large number of stations in Alabama and Georgia not in compliance with the above described standards, the majority asked the staff to reduce the number of stations that would receive letters if we were to be so bold as to comply with our own decisions.  Today the Broadcast Bureau presents to the Commission an abridged list of stations to be sent letters of inquiry.  As to which stations remain on the list and which have been a priori "pardoned" by the staff, a roll of the dice would have as rationally decided the difference.  For example, WHOS, which, from 1971 to 1972, added a black and subtracted a  [*236]  woman employee, will get a letter; WDHN, which cut back on women and got rid of its only black employee, will not receive a letter.  This kind of arbitrary staff procedure reflects an arbitrary Commission order that they reduce the list.  Nobody told staff how to separate the good from the bad among the ugly, and post facto it is impossible to see any method in the madness.

Why could not all stations not in compliance with such minimal standards have been sent our mild letter of inquiry which asks so nicely that they merely explain their employment practices?  Why does the majority now decide that its carefully and conservatively conducted statistical analyses leading to the above-described standards should be ignored in favor of the grab-bag policy it now implements?  Is truth really such a monster as to be avoided at all costs?  I think not.  I dissent.

Today not only is the majority abdicating its responsibility to protect the public interest in equal opportunity employment, it is also proposing to renew the licenses of Georgia and Alabama stations which refuse to serve the public's needs for a minimal amount of news, public affairs and other non-entertainment programming.

I do not ask much of our nation's broadcast licensees.  Yet it is my job as a Commissioner to ensure that those who we have licensed to use the airwaves in the "public interest" live up to some responsibilities.  In 1968, after an exhausting and intensive study former Commissioner Cox and I concluded that the public interest could not be arbitrarily found to have been served by those who broadcast less than 5% news, 1% public affairs and 5% other non-entertainment programming.  We would have established these guidelines for translating the intentions of Congress into a language of positive action.  But the majority prefers to adopt policies in the meaningless obscurity of unmeasured space.  At this time the Commission approves the renewal of licensees who do not intend to, and have not in the past, lived up to even the minimal standards by which I take my stand in the public interest.

For example, the majority today finds no violation of the public interest when WEBJ proposed to have no public affairs programming whatsoever.  But as long as the majority insists on adopting no operational standard of the public interest, insists on non-policy floating in space, such a programming proposal will be accepted the same as any other.  Such an unstructured and undisciplined approach is not rational policy.  It is not any policy.

Here are the stations proposing less than 5% news:

 

 

Percent news

Call letters and locations

now proposed

WRIP, Rossville, Ga

1.0

WGKA, Atlanta, Ga

1.5

WAVO, Decatur, Ga

3.6

WTHB, Augusta, Ga

4.0

WJAZ, Albany, Ga

4.6

WBAM, Montgomery, Ala

4.7

WTCG-TV, Atlanta, Ga

2.3

WJCL(TV), Savannah, Ga

4.5

WDHN-TV, Dothan, Ala

4.6

 

 [*237]  The following stations propose between 0.5% and 0.99%.  Public Affairs Programming:

 

WABB

WFOM

WLET

WACL

WGAF

WMLT

WBLJ

WHBB

WMNZ

WCOX

WHHY

WMSL

WERH

WJAT

WTCB

WFDR

WJJC

WTIF

WFMH

WLAY

WTRP

 

WEBJ proposed 0%; WSNT proposed less than 0.5%.

The Program proposals of these stations in the combined category of Public Affairs and "other programs" (exclusive of sports and entertainment) were:

 

1.0-1.9 percent

3.0-3.9 percent

4.0-4.9 percent

WVLD

WDIG

WHHY

WALG

WMSL

 

WDNG

WJRD

WAUG

WNPT

 

WFOM

WLAY

WAZA

WOMN

 

WGKA

WRFC

WCLS

WQXI

 

WGOV

WDHN-TV

WCUG

WSGA

 

WGST

 

WJOI

WTBC


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