Internet Stock Brokers and their Clientele

A. Same old thing.

1. What they offer that's the same.

A. Trading of stocks, options, mutual funds and bonds.

I. How is it the same?

1. No recognizable differences.

2. Same call names.

3. Same prices.

Ii. Why it's the same?

1. Ease of navigation.

2. Familiarity of content.

B. Market news and updates.

I. How is it the same?

1. Sources and people.

Ii. Why it's the same?

1. Familiarity.

2. Equal access for net users and traditional investors.

C. Confirmations.

I. How is it the same?

1. Notice of transactions completed.

Ii. Why it's the same?

1. Security of transaction.

2. Avert unwanted duplicate transaction.

3. Common sense.

D. Real-time quotes.

I. How is it the same?

1. Access to info as if with live broker.

Ii. Why it's the same?

1. Up-to-date information is beneficial in this context.

E. Name recognition: e.g. Charles Schwab / e. schwab.

I. How is it the same?

1. Large houses keep identity.

2. Url addresses attain trademark.

Ii. Why it's the same?

1. Large houses keep identity.

B. Exciting and new.

A. Advertisements.

I. How is it different?

1. Medium.

2. More effective.

3. Cost.

4. Competition is more intense.

B. Delayed and real-time quotes.

I. How is it different?

1. Instantaneous.

2. Ease of access.

A. On-road, in transit, etc...

Ii. Why is it different?

1. Marketing strategy.

2. Access to current history / trend of commidity.

C. Quick confirmations, and professional support.

I. How is it different?

1. Communicate with support before, during, and after transaction.

Ii. Why is it different?

1. Marketing stargety.

2. Internet / technologically challenged individuals still have access.

D. No commission if marketable order is not executed within 60 seconds.

I. How is it different?

1. Never before done.

2. Almost instantaneous transactions.

Ii. Why is it different?

1. Internet makes it possible.

2. Marketing stragety.

3. Consumer control.

E. Ability to trade before and after market hours.

I. How is it different?

1. Trading day three times as long.

2. All stocks available for trading.

A. NYSE only proposes 500 available for after hours trading.

Ii. Why is it different?

1. NYSE only open 9:30 am - 4 pm eastern.

2. Marketing strategy.

F. Control of entire financial life -- stocks, mutual funds, bill-payment, checking, debit/ATM card -- from a single, convenient, secure online service.

I. How is it different?

1. Eliminates the need for traditional banks altogether.

2. Combines savings, investments, and spending into one entity.

Ii. Why is it different?

1. Marketing Strategy.

2. Convenience.

G. Discounted commissions, 24-hour access to their portfolio, and state-of-the- art security.

I. How is it different?

1. Commissions are per transaction, per share based.

2. Internet is always "open", so is portfolio.

3. Security is web based to deter "hackers".

Ii. Why is it different?

1. Internet open to more people, thus more business leads to lowered transaction costs.

2. Marketing 24 hour service increases draw of investors.

3. Internet is open to viruses, hackers, etc... extra security is a must.

H. Average executions times of 2 seconds.

I. How is it different?

Ii. Why is it different?

I. JPR is a state of the art trading firm for both novice and expert. We have a training program, trading capital and very low commissions. We offer online trading with real audio. Traders at home can participate in our meetings and hear the traders in office buying/selling.

I. How is it different?

Ii. Why is it different?

J. Private (anonymous) placements.

I. How is it different?

Ii. Why is it different?

K. Unlimited real time quotes, options trading, historical price charts, and research reports .

I. How is it different?

Ii. Why is it different?

L. Offering Online and real time Demo trading.

I. How is it different?

Ii. Why is it different?

M. Direct access to information that will allow you to formulate, monitor, and directly execute your own strategies over the internet or by phone .

I. How is it different?

Ii. Why is it different?

N. Pricing $25.00 a trade plus .02 ó a share for OTC stocks, and .0275 cents for Listed stocks. Only a $25.00 flat rate on Fixed Income trades, and $35.00 flat rate on Mutual Funds.

I. How is it different?

Ii. Why is it different?

O. Free investment information on-line.

I. How is it different?

Ii. Why is it different?

P. Instant "Point and Click" Executions with confirmations in as few as 2 seconds.

I. How is it different?

Ii. Why is it different?

Q. The AttainTM system: no brokers, no trading desk, etc...

I. How is it different?

Ii. Why is it different?

1. How they differ themselves?

A. Why did they begin?

I. Political and economical contributors.

Ii. Social considerations.

B. Who do they appeal to?

I. Teens.

Ii. Adults.

C. What is their appeal to this particular groups?

D. When did its appeal become significant?

E. How many daytraders are there?

Internet stock companies and the Law.

A. Caveat emptor.