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HotFlash


Date: Thu Jan 23, 1997 12:23 pm CST

From: HotFlash

EMS: INTERNET / MCI ID: 376-5414

MBX: hotflash-info@hotwired.com

TO: HotFlash

EMS: INTERNET / MCI ID: 376-5414

MBX: hotflash-announce@hotwired.com

BCC: * Nicholas Johnson / MCI ID: 103-5393

Subject: HotFlash 4.06 - Mercy, Mercy, Mercy

HotFlash 4.06

for the week of 17 January 1997

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Hello and welcome to HotFlash, the weekly newsletter of events and

information for HotWired and WIRED magazine.

Mercy, Mercy, Mercy

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We've all seen those "clever" marketing sites that, having made the

rapid passage from innovation to anachronism, now haunt the Web like

zombies waiting to die. This week Michael Schrage proposes giving those

rotting dotcoms a decent burial, and solicits your help in picking the

one most in need of euthanasia. Check out Schrage on markets, Garfinkel

on technology, Frauenfelder on culture, and McChesney's HotSeat - in

this week's Packet, made possible by Oldsmobile.

http://www.packet.com/

Meanwhile, a warning for Web designers: Eventually you'll encounter a

customer who won't take "your browser sucks" for an answer. On Monday,

Jeff Veen reminds us that a Web site should be accessible to the many,

not just the elite. The perils of browser arrogance, an overview of

layers, and secrets of the DNS - this week in Webmonkey, a service

station for the wired world.

http://www.webmonkey.com/

Scandal, accusation, and mistrust have become an integral part of

American public life. How do the media deal? They cop out, says Jon

Katz, who finds the conduct of the press in the Paula Jones case

unimpressive at best. Catch Katz's critique in The Netizen, where flayed

sacred cows are daily fare.

http://www.netizen.com/

Had your fill of mainstream media? Don't despair. Each day, throughout

the day, Wired News delivers a cutting-edge chronicle of the wired

world, with original reports on the business, technology, politics, and

culture of the Digital Revolution. Wired News is always on. Come check

it out.

http://www.wired.com/

This week Ned Brainard finds Apple looking for a teacher, as a desperate

board casts far and wide in search of sage advice. In Monday's Flux.

http://www.packet.com/packet/flux/

There's work for a marketing VP at Liquid Audio, a Net audio start-up

with sounds, talent, technology, and industry connections to die for.

We've also found open jobs at Foreign Affairs, Nikolas Weinstein

Studios, the CERT Coordination Center, and Navio. In Dream Jobs, made

possible by Dockers Khakis (tm).

http://www.dreamjobs.com/

The blood on your mug may look dramatic, but calm down - a nosebleed

won't kill you, says Dr. Weil. The good doctor helps you staunch the

flow from your leaking proboscis - and provides answers on vitamin C

safety, sushi-based sickness, the mysteries of mono, and the quest for a

quick tan. And for instant answers, ask the Doc Weil Database.

http://www.drweil.com/

If you've a penchant for whiskey and the tongue of a rogue poet, here's

a drink with a bite to make a Scot proud: The Robert Burns, in Cocktail.

http://www.cocktailtime.com/

And we bring good tidings for jaded bar patrons: Now the most versatile

liquor on the planet actually tastes good. Infused vodkas, in Fillet.

http://www.testpatterns.com/testpatterns/fillet/

The world's food problems won't succumb to the old methods, asserts

Martina McGloughlin, who argues for the use of biotechnology in

agriculture. Margaret Mellon counters that biotech is an expensive

short-term fix whose long-term consequences may be disastrous. Their

debate continues this week in Brain Tennis.

http://www.hotwired.com/braintennis/

Log in to a new and improved groove, as the world's beat freaks rally to

the banner of the Beta Lounge.

http://www.testpatterns.com/testpatterns/betalounge/

And a note from our research department: We've had many requests for our

study of advertising effectiveness on HotWired. You can find it at:

http://www.hotwired.com/brandstudy/

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This week's guests in Talk.com:

Tuesday in Wired Talk: Based on the story "Super-Toys Last All Summer

Long," Stanley Kubrick's forthcoming film "AI" should be a defining

moment in the evolution of intelligent machines - at least on the silver

screen. Paula Parisi follows the buzz on the Net and gives us the skinny

on Kubrick's new vision of thinking machines in "AI".

Tuesday in Head Space: Science fiction author, authority, and gadfly

Damon Knight is known for sharp and skeptical fiction. Also a rigorous

critic, Damon runs writers 50 years his junior ragged and terrorizes the

Net with tough-writer advocacy. Join Damon and host Martha Soukup for a

session of sci-fi tough love.

Thursday in Electronic Frontiers: Digital town criers Jonah Seiger of

CDT and Shabbir Safdar of VTW join host Jon Lebkowsky as we look at the

cyber-rights agenda for 1997 - and what you can do to help.

For more detailed descriptions of these and other events, go to:

http://www.talk.com/

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Forget Your Password?

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We know, we know. You have 18 slightly different usernames and

passwords, and you just can't keep track. Don't let an eight-digit

password keep you from posting to Threads, chatting, tuning up your

browser, or changing your preferences. If you've forgotten yours, all

you have to do is reply to this message, change the subject line to read

PASSWORD (that's important), and include a one-sentence note with your

name, email address, and membername (if you remember it).

Or you can call our toll-free support services number: (888) 276 8777.

Please have your email address ready.

Visualize Liking Your Job

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Jobs at HotWired, WIRED, HardWired, or Wired Online? Point your Web

browser to:

http://www.hotwired.com/jobs/

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HotFlash now boasts 207,245 subscribers. If this is your first issue,

welcome! There are now 511,612 members of the HotWired community.

On the Web, the address for HotWired is: http://www.hotwired.com/

Subscribe to WIRED magazine today!

http://www.hotwired.com/wired/offer

To receive the HotWired Frequently Asked Questions (FAQ) list, which

includes a complete list of HotWired contact information, send a message

to: hotfaq@hotwired.com

To receive the WIRED FAQ list, which includes a complete list of WIRED

departmental email addresses, send a message to: info@wired.com

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This week's HotFlash is brought to you by Peak Technologies:

Peak Net.Jet is a Java-based software product that functions as an

online, real-time Web accelerator to make surfing the Web faster. It

directly addresses the number one issue on the Internet - SPEED. By

preloading links and sites, increasing modem utilization, and learning a

user's browsing patterns, Peak Net.Jet saves downloading time to make a

user's Internet experience more efficient.

Check us out at:

http://www.peak-media.inter.net/netjet/netjet.html

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