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- INTRODUCTION
- THE ORIGIN OF MEDIATION
- Mediations Historical Underpinnings
- Mediation as a Profession
- THE ATTRIBUTES OF PROFESSIONAL MEDIATORS
- Modern Success in Private Mediation
- Attorney-Mediators and the Battle for Turf
- Non-Attorney Mediators and Limited Opportunities
- ESSENTIAL MEDIATION SKILLS
- Separating the Practice of Law from Mediation
- Mediation Certification Requirements
- Mediation Minefields: More Dangerous Ventures
- Client Perceptions of Mediators
- INVESTIGATING CENTRAL ISSUES FACING NOVICE MEDIATORS
- MEDIATION MARKETING STRATEGIES
- Theoretical Framework for Marketing
- Mediation Marketing and the Internet
- Mediator Referral Lists
- CONCLUDING REMARKS
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